- Division: Marketing
- Topic: Products & Brands
- Level: upper-intermediate B2-C1
BRANDS - COLLOCATIONS
About the lesson
In this lesson you will:
- study: a text of ca. 770 words
- learn:
- what the most important features of brands are
- about most important brand elements
- a lot of expressions & collocations used while talking about branding
- study vocabulary:
- 61 words and expressions useful in talking about brands and their meaning
- e.g.: brand recall, brand extension, brand association, brand loyalty, brand essence, hype, trademark, brand recognition, brand stretching, underpin, parent brand etc.
- practise vocabulary in 5 units composed of 5 tasks each
- complete approx. 30 questions during the whole lesson
- test your knowledge of the vocabulary studied
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Details:
Division: Marketing
Topic: Products & Brands
Level: upper-intermediate B2-C1
Duration: ca. 110 minutes