About the lesson

In this lesson you will:

• study: a text of ca. 770 words
• learn:
  • what the most important features of brands are
  •  about most important brand elements
  • a lot of expressions & collocations used while talking about branding
• study vocabulary:
  • 61 words and expressions useful in talking about brands and their meaning
  • e.g.: brand recall, brand extension, brand association, brand loyalty, brand essence, hype, trademark, brand recognition, brand stretching, underpin, parent brand etc.
  • practise vocabulary in 5 units composed of 5 tasks each
  • complete approx. 30 questions during the whole lesson
• test your knowledge of the vocabulary studied