- Division: Marketing
- Topic: Promotion
- Level: advanced C1-C2
GUERRILLA MARKETING & OTHERS 2
About the lesson
In this lesson you will:
- study: a text of ca. 590 words
- learn:
- about more aggressive types of guerrilla marketing
- what guerrilla marketing forms are used in the streets
- about other than guerrilla types of marketing used outside
- study vocabulary:
- 55 words and expressions useful in talking about further issues connected with guerrilla marketing
- e.g.: subset, swag, field marketing, ambush, coin, adhere, stealth, riding coattails etc.
- practise vocabulary in 4 units composed of 5 tasks each
- complete approx. 275 questions during the whole lesson
- test your knowledge of the vocabulary studied
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Details:
Division: Marketing
Topic: Promotion
Level: advanced C1-C2
Duration: ca. 90 minutes