About the lesson

In this lesson you will:

• study: a text of ca. 590 words
• learn:
  • about more aggressive types of guerrilla marketing
  • what guerrilla marketing forms are used in the streets
  • about other than guerrilla types of marketing used outside
• study vocabulary:
  • 55 words and expressions useful in talking about further issues connected with guerrilla marketing
  • e.g.: subset, swag, field marketing, ambush, coin, adhere, stealth, riding coattails etc.
  • practise vocabulary in 4 units composed of 5 tasks each
  • complete approx. 275 questions during the whole lesson
• test your knowledge of the vocabulary studied