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PRICING STRATEGIES 1

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  • Division: Marketing
  • Topic: Price
  • Level: advanced C1-C2

PRICING STRATEGIES 1

About the lesson

In this lesson you will:

  • study: a text of ca. 790 words
  • learn:
    • about different pricing strategies
    • which strategies are used in which situations
  • study vocabulary:
    • 57 words and expressions useful in talking about pricing strategies
    • e.g.: predatory pricing, skimming, suffice, seasonal discount, contingency pricing, shortfall, switching costs, recoup, bundled pricing, maximize, incur, trade-in allowance        etc.
    • practise vocabulary in 4 units composed of 5 tasks each
    • complete approx. 285 questions during the whole lesson
  • test your knowledge of the vocabulary studied

What you are buying

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safe online access to your lessons that boost your knowledge

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online exercises and tasks from a wide selection of topics

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tests that motivate you to further improve your business English

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your online dashboard with lessons in one place

Why you can trust us

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Details:

Division: Marketing

Topic: Price

Level: advanced C1-C2

Duration: ca. 90 minutes

Price 4.90

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