- Division: Marketing
- Topic: General issues
- Level: upper-intermediate B2-C1
SWOT ANALYSIS
About the lesson
In this lesson you will:
- study: a text of ca. 615 words
- learn:
- what SWOT analysis is composed of
- what each of its components means in practice
- how the analysis can be used and what information it can provide
- study vocabulary:
- 54 words and expressions useful in talking about SWOT analysis
- e.g.: unveiling, affected, obsolescence, legislation, community, stemming, external, contingency plan, grabbed, foster, intact, comprise, overheads, exploit, alleviate etc.
- practise vocabulary in 4 units composed of 5 tasks each
- complete approx. 270 questions during the whole lesson
- test your knowledge of the vocabulary studied
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Details:
Division: Marketing
Topic: General issues
Level: upper-intermediate B2-C1
Duration: ca. 90 minutes
